Tuesday, September 4, 2012

Marketing and Giving

Hi folks!! Hope everything is k.
Today I decided to deviate a little bit from the inequality in Nigeria and talk about business.

Watching daytime TV in America has made me realize that Americans can advertise. OMG... This even makes me remember a comment Myne whitman posted. She said that her mother complained about the same thing. Even though it can get tiring, it baffles me that big companies like Walmart, Macys, Cocacola etc, make sure they market their products. Why do they spend millions of dollars on advertisements, when they are one of the strongest brands in the world?

 I think the reason is that they don't want you to ever forget that they are there/around. They want you to know that they will always be around if they can afford it. They try not to let it get into their heads that they are to big to be pulled down. This is a very good lesson for new business owners and vice versa. No matter how big your company is never forget to always be out there. When you get to the top is it very hard to stay there, cos you have a lot of competitors.

Millions of companies and people want to get to where you are. This also goes hand in hand with talents and careers. Not because you were the best in your field last year, there is a garantie that you will remain the best next year. If you don't keep on improving yourself you will never get better, only go stale. I always say this:

Micheal Phelps says no matter the day, the time, the whether, if its a holiday etc, he makes sure that he must swim. Talk about improving oneself. 

My question: why is it that when Nigerian companies stop advertising when they presume they have become the big names in the industry? In fact they actually think that they have arrived and leave the adverts for the smaller companies. Like I am trying to remember the last time a Nigerian product was in my face.

Secondly I will like to talk about giving: " I hear that in America as kids you are taught to give. What a lot of the companies have in common is giving. A lot of them give to society, help the community etc. You hear stories of children getting scholarships to go to schools, or companies rebuilding a community that was just stuck down by fire, hurricane etc.

My question: why is it difficult for companies in Nigeria to give. Will it hurt if 5o children are given scholarships? Will it hurt if a whole community is rebuilt and maintained properly, after all the resources you get, you get it from the community. I remember how long it took, The oil company to give the bonny community 24/7 electricity. Fights between the Nigerians that only wanted to get the money into their pockets, the companies wanting to run away from it.....

Lesson learnt: " no matter how little, one should give, and one should start now. Cos its a circle. Once you give you receive.
It's time Nigerian companies start giving. Its time we forget about our government and work to make our nation better.

I hope I didn't blab today, but passed the message across.

P.S: "please this is not a means to insult any company. We all are guilty of not giving, from our governement-compaines and citizens. And I will like to use this opportunity to say thank you to the Nigerian companies who have started giving back to soceity.

N/B: there is a garage sale on the 15th of September, 2012
Venue: Bibi's cottage, Admiralty way, Lekki Phase 1,
Items for sale: Vintage items clothes, shoes, accessories, books and so much more.
Time: 10 am.
All proceeds go to Bethesda Child support Agency and other Charitable causes.

Please if you are in Lagos and free do go and buy something. Your purchase will help a child.